My top 5 favorite user testing tools for lean startups

With these 5 tools you can build measure learn fast and affordable for your lean startup:

1. Optimizely:  simple setup online A/B testing suite with great UI and reporting
2. fivesecondtest:  ad hoc online test with real users of mockups, creatives, landing pages etc.; also great to test your competitor´s logos, sites, f
3. usertesting: ad hoc online test with real users, to whom you can give specific tasks; also cool for testing of mobile apps; you can select the profiles of testers (gender, age, interests etc.)
4. surveymonkey:  ecxellent and easy to setup survey generator with options to send out by mail and built in analysis tools
5. crazyegg: cool heatmap tool that shows you, what your visitors have seen on your page by tracking their mouse movements and clicks; it shows you also how deep they scrolled; you can filter by traffic source to see if eg. paid (branded) traffic behaves differently than SEO or organic visitors

Also quite good: www.abtests.com   
Get inspired by what other product managers A/B tested and share your own tests, too.

Collaborative Consumption - Training at Good School, Hamburg

Great graphical recording of a training session I gave in Hamburg at Good School, Aufgust 18th. The general subject was Digital Update 2012 and addressed Creative and Online Managers from Agencies and larger Corporations. The graphical recording was done by Christoph Kellner (www.animanova.de) - he did a wonderful job at the sessions!